Visual style guide

How did a US$10 T-shirt become possible?

A conceptual image that provokes a question before it explains anything.

Use it for: Top of a section or article, where curiosity needs to come first.

• One idea per image. If it needs a paragraph to work, it is a diagram.
• Pair it with a question, not a caption that gives away the answer.
• Warm, natural light. No composite stock montages.

Framework diagrams are rendered, not photographed.

A custom framework illustration that makes a strategic relationship visible.

Use it for: Explaining approach, pathways, intervention levels or systems.

• Build diagrams as components so they stay sharp, themeable and translatable.
• Label steps in plain language; no jargon inside the boxes.
• Generous whitespace. Never more than five steps in one row.

Placeholder — replace with a real workshop or founder photo.

Authentic people photography that shows real work happening.

Use it for: Who We Are, workshop pages, project write-ups.

• Real sessions and real people only — never stock boardroom imagery.
• Natural light, candid posture, visible materials on the table.
• Name the people and the context in the alt text.

A plain T-shirt. 2,700 litres of water sit outside the frame.

An ordinary object shot editorially so the hidden system behind it becomes visible.

Use it for: Illustrating a question-driven example or a supply-chain insight.

• Plain object, plain surface, single light source.
• Let the caption carry the consequence, not a graphic overlay.
• No symbolism — a shirt is a shirt, not a shirt beside a globe.